A business plan is important because it sets the direction for your business and keeps you focused on your goals.

It's like a roadmap, helping you stay on track and manage challenges.

With a clear plan, you can make informed decisions and avoid costly mistakes.

Plus, if you ever need funding, having a solid business plan shows investors and banks that you're serious and have thought things through.

It also helps you understand your market, competition, and financial needs better. In short, it's your go-to guide for running a successful business.